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The Shawnee News-Star
From the Will Rogers quote, \x34All politics is applesauce.\x34
Fox News Channel facing tough prime-time ratings challenge from MSNBC of late
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Pat Cunningham offers an unabashedly liberal perspective on national politics. A note of caution: The language gets a little salty on some of the sites to which this blog links. So, don't say you weren't warned. By the way, this blog's name is ...
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Liberal Views
Pat Cunningham offers an unabashedly liberal perspective on national politics. A note of caution: The language gets a little salty on some of the sites to which this blog links. So, don't say you weren't warned. By the way, this blog's name is inspired by the Will Rogers quote, \x34All politics is applesauce.\x34 In 41 years as a print and broadcast journalist, most of those years with the Rockford (Ill.) Register Star, Pat has covered national politics under eight American presidents. He's attended 10 national political conventions, Republican and Democratic alike, and has interviewed countless prominent political players, including Jimmy Carter, Ronald Reagan, Gerald Ford and George H.W. Bush.
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By Pat Cunningham
Dec. 8, 2012 12:01 a.m.





In the world of television ratings, what matters most to advertisers is the number of viewers who are between the ages of 25 and 54. That group is known as the “key demographic.”

It’s not that viewers younger than 25 or older than 54 are negligible. Hey, those people also spend money for products and services they see on TV. But most advertisers especially covet viewers in the key demographic.

With that in mind, check out THIS STORY about the two most popular cable-news outlets:

There is something happening in cable news that can no longer be ignored. MSNBC is seriously ...

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