Sales of homeopathic products have grown dramatically in recent years. However, few consumers likely understand exactly what they’re buying.
Zicam Intense Sinus Relief and Zicam Allergy Relief are sold side by side in most pharmacies. Both products claim to treat nasal congestion, both are similarly packaged and both sell for between $11 and $12.
Zicam Intense Sinus Relief contains oxymetazoline, a popular and effective decongestant available in generic form for less than $5. However, Zicam Allergy Relief is a homeopathic remedy, which by definition means that it probably contains no active ingredients at all.
Homeopathy was invented by a German physician in the 18th century, when bloodletting was standard medical practice and the germ theory of disease was a fantasy. It is based on the belief that the ingestion of very small quantities of substances known to produce symptoms similar to a particular disease somehow cures that disease.
The application of this “law of similars” supposedly balances the body’s “vital force” to effect a cure. A basic tenet of homeopathy is the counter-intuitive premise that a substance’s curative powers increase as it becomes more dilute.
Homeopathic treatments are prepared by diluting one part of a substance into ten or 100 parts of water. After the dilution is shaken vigorously, one part of the diluted mixture is again diluted and the process is repeated.
Roman numerals indicate the number of dilutions for various homeopathic remedies. For example, 1X is a single 1/10th dilution while a 6X preparation is a 1/10th dilution repeated six times, producing the equivalent of one part of the original substance per million. A 12C dilution is a 1/100th solution diluted 12 times; according to the laws of physics, not even a single molecule of the original substance would remain at this level of dilution.
Oscillococcinum, also known as Oscillo, is marketed as the top selling “natural” flu product in the U.S. To manufacture Oscillo, bits of a duck’s heart and liver are mixed with its pancreatic juice and left in a bottle for 40 days until it liquefies. The putrid concoction is absurdly diluted to 200C, meaning that there is one part of duck goo diluted into a number followed by 400 zeroes. By comparison, the number of atoms estimated to be in the known universe is a one followed by 80 zeroes.
Not a single atom of the original substance remains in the final product — which in this case is probably a good thing. While it remains unclear why duck innards would relieve flu symptoms, Oscillo’s manufacturer can produce an entire year’s stock with a single duck.