Early next month, Attleboro will become the third town in the region to feature a New England Hot Dog Company location.
Town by town, southeastern Massachusetts is going to the dogs.
Early next month, Attleboro will become the third town in the region to feature a New England Hot Dog Company location. Its opening comes two months after that of the restaurant’s new location in Plymouth, which opened in the Colony Place shopping center in mid-August.
The two new locations for the Beverly-based company mark the growing expansion of the restaurant chain, which offers a wide variety of gourmet hot dogs, toppings and Brigham’s Ice Cream.
New England Hot Dog, which opened its first store in Marblehead in 2005, has managed steady growth in the past two years ñ doubling its franchised shops from three last year to six by the end of this year. Company CEO Richard Saxe said he plans on having 12 franchised shops by the end of 2008.
So far, the chain’s southeastern Massachusetts expansion, which includes a two-year-old restaurant in Taunton, has been at the hands of Taunton-based Dog Pound Inc. Sandy Randon, resident of East Bridgewater and co-owner of the franchise, said targeting the area has a little to do with proximity, but more to do with opportunity.
“I knew Plymouth was doing the new development,” Randon said referring to relatively new Colony Place shopping center.
“We’re doing really well,” Randon said of the Plymouth location. “We were looking for a place with high traffic and lots of growth and we found it.”
Randon said his group plans to continue its southern expansion. He is currently looking at developing a location in Dartmouth, and plans to open six to eight new restaurants in the next two years.
“Hot dogs are fun and it’s been good business so far,” Randon said.
A.J. Bauer of The Patriot Ledger (Quincy, Mass.) may be reached at email@example.com.