The most iconic American soda company once pulled a stunt that infuriated masses and nearly drove its business to the ground.
Coca-Cola announced it was replacing its original formula with 'New Coke' in April of 1985.
The drink could have saved the company millions by cutting back on some of its costlier ingredients, but it proved to be a complete failure.
The switch from the original formula sparked outrage nationwide with many boycotting the beverage company.
Acclaimed food critic Mimi Sheraton stated on "New Coke:'" "It is sweeter than the original formula and also has a body that could best be described as lighter. It tastes a little like classic Coca-Cola that has been diluted by melting ice."
It took the company 79 days to realize what a huge mistake it had made.
Less than three months later on July 11, 1985, Coca-Cola announced its decision to return to the original formula.
The secret formula that molded the billion dollar company is currently held in a highly secure 10-foot-tall vault at the World of Coca-Cola in downtown Atlanta.
The formula was moved to The World of Coke in 2011 in honor of The Coca-Cola Company's 125th anniversary.
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