The 26th annual International Finals Youth Rodeo (IFYR) is proud to present Spur for the Cure Pink Night on Tuesday, July 10 during the 7:30 p.m. performance. The IFYR is a week-long event running July 8-13 at the Heart of Oklahoma Exposition Center, 1700 W. Independence in Shawnee.

Spur for the Cure Pink Night seeks to give back and pay tribute to the community by spreading awareness of the importance of proper cancer screenings and wellness initiatives. Those who have battled cancer and wear their Relay for Life "Survivor" T-shirts will receive free admission and be recognized on the arena floor during Tuesday night’s performance.

IFYR competitors and fans are also encouraged to wear pink in support of cancer awareness. The first 500 people to walk through the gates for the Tuesday night performance will receive a free, pink Spur for the Cure T-shirt. The winners of each event during the Tuesday night performance will have a chance to win $200 bonus cash if they are also wearing pink.

The Heart of Oklahoma Exposition Center is donating five percent of the proceeds from Pink Night’s ticket sales to the Pottawatomie County Relay for Life organization, sanctioned by the American Cancer Society. 

“Since 2015, Pink Night has raised more than $13,000 for the Shawnee Relay for Life organization,” said Chris Dunlap, assistant director of the International Finals Youth Rodeo and Heart of Oklahoma Exposition Center. “We hope everyone will come out to the rodeo and support these young competitors and our community by raising awareness and funds to fight this terrible disease.”

Tickets to Pink Night and to all other IFYR performances can be purchased in advance of each performance at the Expo Center Box Office.

The International Finals Youth Rodeo, held annually since 1993, is a 501 (c)3 non-profit organization that presents top high school athletes with a professional rodeo. The internationally-recognized IFYR is held annually at the Heart of Oklahoma Exposition Center in Shawnee, Oklahoma. The action-packed event includes hundreds of contestants vying to win more than $250,000 in prize money, competing in 10 events running simultaneously in three arenas over six days. In 2017, more than 875 contestants and their families traveled from 34 states plus Australia to participate in the IFYR. For more information, visit or call (800) 762-7695.