NORMAN — It would be fraudulent to candy-coat most aspects of Oklahoma’s performance in Wednesday night’s 61-50 setback to West Virginia.

Freshman Jordan Shepherd, who had played in seven of OU’s previous 10 Big 12 contests, recorded his best outing of the season. The Asheville, N.C. product, in a 24-minute stint, tied Kameron McGusty for OU scoring honors with 11 and didn’t commit a turnover.

Shepherd had been averaging 13.1 minutes while going 2 of 16 from the field.

Junior forward Khadeem Lattin pulled down a game-high 14 rebounds, tying his career high. He also blocked two shots and posted nine points.

Those positives duly noted, the negatives were very painful as Oklahoma lost its sixth straight game and 13 of its last 15.

Consider OU’s woes:

• After sprinting to an 11-2 lead in the opening 3:39, the Sooners tallied just 39 points over the final 36:21. The 50 points tied OU’s previous offensive low this season, a 76-50 downer to Baylor Dec. 30 in Norman.

• OU, which committed 12 turnovers in an 89-87 overtime win at West Virginia Jan. 18, had 23 turnovers Wednesday. Jordan Woodard and McGusty posted five apiece against the Mountaineers’ full-court pressure defense.

• Take away Shepherd’s 4 of 7 field goal shooting and Lattin’s 2 of 2 effort and the rest of the Sooners were a combined 10 of 39 for an abysmal 25.6 percent. Woodard, mired in a shooting slump, was just 2 of 11, missing all five of his 3-point attempts.

• The Mountaineers outscored OU 27-9 off turnovers and 24-14 from the bench.

At 8-15 overall, Oklahoma — a Final Four entry last year — is all but assured of its first losing record since Lon Kruger’s initial season — a 15-16 mark in 2011-12. OU has seven regular season games remaining, including road obstacles versus Iowa State, Oklahoma State, sixth-ranked Baylor and third-ranked Kansas.

“Obviously, West Virginia’s pressure bothered us a lot,” Kruger said. “There were too many turnovers into points. West Virginia totally dominated with their pressure. Losing is tough, but this group keeps working.”

Other Notes

• West Virginia has prevailed in 55 of its last 56 games when limiting foes to 69 points or less.

• McGusty, who hit just 4 of 11 field goals, extended his double-figure scoring streak to 11 consecutive games.

• The Mountaineers entered the game leading the country in turnover margin (10.6), turnovers forced (22.3) and steals (11.3).

• OU is last in the Big 12 at 2-9, two full games behind the trio of Texas Tech, Oklahoma State and Texas at 4-7.

• Iowa State will entertain OU at 5 p.m. Saturday in an ESPN2 telecast. Other Big 12 Saturday games are Kansas State at West Virginia, 11 a.m., ESPN; Kansas at Texas Tech, 1 p.m, ESPN; TCU at Baylor, 1 p.m., ESPNU and Texas at Oklahoma State, 3 p.m., ESPN2.