Coronavirus-conceived Under Armour Sportsmask sold out in less than an hour
Under Armour’s Sportsmasks, designed to address concerns of exercising amid the coronavirus pandemic, sold out in less than an hour. Customers hoping to get their hands on the workout masks who missed out now must wait until July.
That’s according to Under Armour CEO Patrik Frisk, who also tweeted customers can start preordering masks for the July shipment.
The $30 masks are intended to be more comfortable and breathable than a typical face covering.
The Sportsmask launch comes as gyms start to reopen across the country, making people question if they should wear material that covers their nose and mouth when they want to breathe heavily.
Under Armour’s face mask is made with three layers, matching current recommendations by the Centers for Disease Control and Prevention. The product includes a moldable nose-bridge and air pockets to provide structure aim to make the mask more breathable, while the anti-microbial substance PROTX2 inhibits the growth of bacteria and prevents the spread of COVID-19.
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"We knew our athletes would need us to come through quickly with a solve to aid their return to training, one that would put health and safety first and adhere to current CDC guidelines,” said Kyle Blakely, vice president of materials nnovation at Under Armour, in a statement.