Vyve Broadband, Hallmark Channel join forces to help local animal shelters

Staff Writer
The Shawnee News-Star

Shawnee-Area Residents are Invited to Find a New Furry Friend at Shawnee Animal Shelter on Saturday, February 15th, from 11:00 AM – 2:00 PM in the Lowe’s Parking Lot, 4817 N. Kickapoo Ave, Shawnee; Event to Feature animal meets & greets, free adoptions sponsored by Vyve Broadband, goodies for adoptive families courtesy of Hallmark Channel, and a free lunch provided by of Lowe’s.

Special Adoption Drive Held in Conjunction with Hallmark Channel’s Pet Adoption Initiative Adoption Ever After

Shawnee, OK (February 12, 2020) – As Hallmark Channel prepares to celebrate the country’s most talented adopted dogs in the third annual “American Rescue Dog Show”, the network is teaming up with Vyve Broadband this week to help local shelter animals find a home of their own at a special adoption drive. Featuring animal meets & greets, free adoptions with goodies from Hallmark Channel, and a free lunch on provided by Lowe’s, the event will take place on Saturday, February 15th from 11:00 AM – 2:00 PM in the Lowe’s parking lot, 4817 N. Kickapoo, Shawnee.

A two-night televised event hosted by Rebecca Romijn and Rodney Peete, “American Rescue Dog Show” premieres on Hallmark Channel February 16 and 17 at 7pm CT on Vyve Channel 70 and is an annual programming component of the network’s ongoing pet adoption and advocacy initiative, Adoption Ever After. In the program, rescue dogs in all their glorious shapes, sizes, colors, and breed mixes will go muzzle to muzzle in a variety of personality-driven categories, including: Best in Wiggling, Best in Wrinkles, Best in Underbite, Best in Talking, Best in Special Needs, Best in Snoring, Best in Senior Dogs, Best in Ears, Best in Couch Potato, and Best in Belly Rubs. Celebrity judges Ross Mathews, Jennie Garth, Melissa Peterman, Gabby Douglas, and more will vote on the top dog in each category and the show will culminate with one pup winning the ultimate title of “Best in Rescue”.

“Our country’s shelters are full of amazing cats and dogs – and, in fact, animals of all kinds – and Hallmark Channel’s Adoption Ever After initiative not only gives them a national platform but creates awareness of the importance of pet adoption,” said Erin McIlvain, EVP, Content Strategy & Distribution, Crown Media Family Networks. “Having partners like Vyve Broadband is critical to our grassroots efforts on the local level and we are proud to collaborate with them in Shawnee at this Saturday’s event, which will not only save the lives of those pets adopted, but will immeasurably enrich the lives of the people who give them the homes they so deserve.”

“Vyve thrives when we get the opportunity to support our communities where we live, work and play,” says Diane Quennoz, senior vice president of marketing and customer experience. “We are excited to partner with the City of Shawnee, Lowe’s and Hallmark to find these animals their forever home.”

About Vyve Broadband LLC

Vyve Broadband is an innovative company, founded in 2012 serving largely non-urban communities in eight states, including Oklahoma, Texas, Arkansas, Kansas, Louisiana, Tennessee, Georgia, and Wyoming. A technology leader in the cable and broadband sectors, Vyve Broadband offers an extensive

range of broadband, fiber connectivity, cable television and voice services for commercial and residential customers. Vyve was formed as a platform to provide the very best next-generation services and features available, combined with a sector-leading customer experience. Residential services include high-speed Internet with speeds up to 1GB, all-digital, high-definition video and fully featured digital voice. Vyve Business Services provides optical Ethernet, PRI and hosted voice services to the business community.


Working in collaboration with the country’s leading animal rescue and welfare organizations, activists, distribution and advertising partners, and celebrity influencers, Hallmark Channel’s Adoption Ever After aims to dismantle common misconceptions about shelter animals, provide resources, inspire the public to adopt, and ultimately create a future where every pet has a loving home. The initiative shines a spotlight on the countless lovable pets in our nations shelters through annual on-air programming specials like Kitten Bowl, Hero Dog Awards, and American Rescue Dog Show, as well as strategic partnerships, consumer marketing campaigns, public service announcements, and grassroots efforts.